Social Networking Sites become more popular every day. And even if someone considers the social networks to be a quick through-passing infatuation marketers hold an opposite opinion. Advertisers are sure in advisability of social ad spending. They intend to increase the investments in this online niche. According to year 2007, advertisers spent more than $920 million to advertise on social networks. Firstly, it’s easy to target the wanted audience. The community is divided into groups of interests: by location, keywords, preferences, others. Advertisers’ chances increase because people frequently return to social networks. They will increase this index around 70 per cent more. Those substantial inpayments are to be sound, because the number of social network users grows rapidly. Teens make up the biggest section in social networking. According to eMarketer research around 17.7 young users are assumed to visit social sites at least once a month in 2008. And the numbers are also growing outside the United States. Worldwide social network ad spending will exceed 4$ billion by 2011.
However, there’s the reverse of the medal. Despite of all above-listed advantages, advertisers can encounter with impediments. Many social network users find ads rather intrusive and improper. And how can you target the audience if you are not sure whether their personal info is authentic or just made up? So the advertisers need special approach to network users based on various models (not mass marketing) and they should add a value to the social network community.
