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Archive for March, 2008

If I started a blog, I would……

Posted by marketingbulletin on March 13, 2008

If you’ve just started your blog activity it’s vitally important to give a good start for your blog. You would probably think about the best ways to promote it and to expand your audience. There’s a huge number of articles and posts giving you basic promotion tips on launching your blog. I would like to drive your attention to a quite useful and affective promotion strategy — Advertising.

There are multiple ways to advertise your blog if you can afford it and spend the budget at. But if you have a small budget it’s better to chose more structive methods with high speed of response which can be pursued in various advertising campaings. I would like to check on there types here:

—- Adwords Advertising

—- StumbleUpon

—- Facebook Advertising.

Adwords is an old, reliable and certified method. The advantage resides in ability to advertise everywhere from Google results pages to numerous websites. It also allows you to target specific ads to specific sites. If you know which sites run Adsence program you can go from there and develop your ads in accordance with its readers’ preferences.

StumbleUpon is a nice method too.If you optimize your page for StumbleUpon users you will alos attract an organic traffic flow to your site, people will read it and therefore vote it up.

Facebook advertising will be in use if you target age-specific or interest group. You can use here PPC advertising paying for ads just a little — 0.01 cent per click or either your can sell ads on an impression basis.

For advertising yourr blog you can use BlogAds tool too.

Don’t forget to create a landing page to make visitors interested in you and come back again aand again. Landing page is not necesearly a frint page. Landing page should contain the most juicy and catchy content.

As very important addition you should remember about correlation and relevancy of all elements in your advertising campaign. Landing page must reflect the information your Ad brings to a visitor. In turn, the site displaying your ad must be relevant and content corresponding.Otherwise people won’t take the action you want.

So think about money you’ll spend from your budget on advertising your blog and do it wisely.

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